Now, I don't buy Hallmark cards myself. I make my own cards. Some people seem to appreciate them but I am sure are those who think something along the lines of "Wow, she's too cheap to buy a card."
Cheapness is not a part of it. Google card making supplies sometime and you'll see. And if you are into this crafty activity, you never have enough supplies. There are always new colors and stamp sets, all kinds of tools to make cards fancier . . . and heavier which adds to the expense of the postage due.
I live in a small condo, but I have a room that is dedicated to my craft supplies:
I figure the average cost of any card I send is around $250.00