I start my day with a cup of coffee. Anything before that is totally on automatic pilot.
This morning I had to open a new container of coffee creamer.
I used to use soy creamer but then I read about soy being bad for you so I switched to almond creamer. I found I really liked the almond creamer, but them I read about how almonds are sucking up all the California water. I figured I would do my part and not contribute to the world wide demand (and, boy, that will show those profit mongers, but good!!). I switched to coconut creamer (a decision that will no doubt crush the coconut industry in some way).
But yesterday I was in a grocery store that did not have coconut creamer...not even almond creamer. I bought good old half and half. Local dairy. No artificial growth hormones.
Here's the thing--this morning as I opened the creamer, I got stuck on that proud label: NO Artificial Growth Hormones.
Don't we have this wrong? I mean shouldn't the default assumption be that our food is just food--that stuff we use to nourish ourselves. And I mean nourish our whole selves because, let's face it, for most of us food is more than just fuel. It's taste and memories and comfort as well.
I think the labels should tell us what is in the product, what might be in the product because it was fed to the animal that produced it. Especially if the purpose of the addition is to increase profit margins instead of nutritional value, the label should be pretty prominent, too.
When I am put in charge of the world things will be some different, I can tell you that.